What is Avon UK?
Avon is a county that is ceremonial located in the West of England. Bristol and Bath are the main cities. The name derives from the River Avon.
Avon is the largest direct sales company in the world. Six million women read an Avon brochure each three weeks. Their multibillion-dollar products are distributed through their global army of sales representatives.
In 1886, the company was founded.
Avon is the fourth largest pure-play beauty brand and connects 6.5 million customers across 100 countries. The company's philosophy is that of women for women and this is reflected across its product range and corporate culture. The logo, for instance includes pink shades and mother-of-pearl to represent femininity. In addition every letter, except for the "n" are represented as capitals to highlight their importance and power.
David McConnell founded the company in 1886. He was a traveling book salesman who noticed that female customers, usually housewives at home in the afternoons, were more attracted by the free perfume samples that he offered them. He hired them as sales reps and the Avon company was born.
Avon is a well-known brand in a variety of countries and is one of the largest cosmetics brands around the world. It is renowned for its charitable efforts, including campaigns to end the issue of gender violence and breast cancer. It also demonstrates leadership on environmental issues, through its own dedicated sustainability team.
The founder of Avon was a fervent believer in the power of women. This was a radical idea in the era of the day, when women were expected to stay at home and look after their families. Avon's business model gave them the chance to earn their own incomes and have personal success. Avon is still run by Angela Cretu. She is a powerful woman. She is responsible for the overall Avon's business operations outside of Latin America, as well as overseeing the brand's global operations.
The company for women
AVON is a company that provides food to the table and mascara on lashes. It's a company that fights wrinkles and breast cancer in the same way, and that values a perfect lip. However, it also stands up against domestic violence and financial independence for women. It's the brand that has 6 million Representatives worldwide.
It was founded by David H McConnell in 1886 to help women achieve financial independence The company is one of the top cosmetics companies and is one of the oldest direct sales companies with a remarkable 130 years of history under its belt. Despite its age, it remains at the leading edge of contemporary cosmetics and social selling with a huge range of products such as cosmetics, fragrance, cosmetics, fashion jewellery and accessories such as lingerie, home, and personal care.
Instead of focusing on traditional retail outlets instead, the company's 5 million Representatives (or "Reps") sell products directly to customers face to face or on the internet and build relationships as they go along. It's a method that has endured the test of time and a model that lets dads, mothers as well as students and entrepreneurs, as well as retirees to work at their own pace and earning according to their own schedules. This model is more applicable than ever before as the spread of the disease alters the working habits of people. The latest campaign from AVON highlights various female role models. From an London beatboxer, to an art restorer, and even an astronomer. All of them are embracing their individuality.
Take control of your power
Avon has been a symbol of advancement for women for over 135 years. It enables women of all ages, regardless their age to manage their own businesses and earn a salary that is flexible. The legacy of the brand is alive today with its iconic earning opportunity that allows mums and students as well as new entrepreneurs to manage their own destiny. The brand is also known for empowering women to be confident and to build their confidence through its 'Ding Do, Avon calling' catchphrase.
The new Embrace Your Power global platform with a visual approach, an innovative campaign and integrated campaign were developed together with Wunderman Thompson UK. It is based on the idea that every woman is born with a distinct power, however gender inequality limits it. Avon is determined to recognize these strengths, by helping women attain financial independence, bringing them together with a community that is devoted to beauty, and providing products for women that are aspired to be at a price that is irresistible which is essential given the increasing cost of living.
The brand will also be available on Amazon in the UK for the first time to further expand its omnichannel approach and reach a larger audience. More than 300 Avon's products for skincare and beauty are available to purchase through Amazon with the option of ordering through an Avon representative in person or via the internet.
This new strategy is already paying off with Avon's Awareness Score - that measures consumer attitudes towards thousands of brands daily rising among Britons who are over 50 by four percentage points since the campaign's launch.
Be a part of the causes that are important to you
In the early days Avon's sales model was driven by a group of representatives, or distributors. One of the first representatives from Avon, Mrs P.F.E Albee, from Winchester was a role model for the present Avon Representatives. She was an early pioneer in her field, offering women a way to earn their own money and avon brochures uk attain financial independence in a time when women did not have the right to vote.
AVON is committed to assisting causes that are important to women, in particular those that deal with domestic violence and breast cancer. Through our Avon Foundation, we promote and support charitable, educational, scientific and humanitarian efforts around the world with a special focus on helping women lead better lives.
Avon UK has donated more than PS22 million to domestic violence charities, Refuge and Women's Aid. In addition, Avon UK has helped aid in the 'Four ways to Speak Out' campaign in conjunction with Refuge which calls for one in three local authorities in the UK to provide all children and women with access to specialist services in order to end Gender Based Violence.
Avon's legacy is embedded in popular culture - the iconic ding dong avon woman, introduced in 1954, was immortalised by Tim Burton in his gothic classic Edward Scissorhands. Avon's reputation for quality is as evident in its iconic Avon brochure, which has reached over six million people a week since it first came out in 1905.